Fortify Your Marketing and Product Results
Contact UsWelcome To Red Castle Advisors
Red Castle Advisors is a specialized consulting firm focused on helping clients achieve better results, either by implementing the latest marketing strategies and getting the most out of your Marketing Automation platforms, or by implementing processes and structure that optimize the performance of your Product Management organization.
With over a decade working with and assessing leading marketing automation platforms, we can help you get the most out of your tools while ensuring you incorporate the marketing strategies and best practices to optimize your investments.
And with over two decades of experience managing SaaS Product Management organizations from startups to large multi-national enterprise software companies that defined and delivered innovative SaaS products and customer value from concept to market, Red Castle Advisors can help you create a product-centric organization and associated processes that get the most out of your team enabling you to deliver value to your customers sooner.
Call or email us to set up a free consultation to explore how we can help you maximize your investments and exceed your business goals.
Marketing Strategy
Get the most out of your marketing spend by instituting omnichannel marketing best practices and strategies within your marketing organization, including tactics to optimize engagement, marketing tool integrations, and channel adoption. Our Maturity Model assessment provides a framework to understand the sophistication of your current marketing practices and tools, and provides a roadmap to move up the maturity curve.
Product Management Leadership
Instantly provide product management leadership within your organization to help you navigate a business transformation, or guide your team through a product roadmap exercise, or take ownership of day-to-day product management activities.
Uplevel your product management organization to become a more efficient or building out an effective product management organization and related processes.
What We Offer
Vendor Selection
Identifying the right marketing platforms that suit your business needs can be a daunting task. We can help you assess the various options ensuring you invest in the right technology.
Responsys Expertise
With almost a decade as the Product Leader for Oracle Responsys, we can provide product expertise like no one else. Call on us to help you get the most out of Responsys.
Martech Best Practices
The pressure to deliver on your business objectives has never been greater. We can help align your marketing strategy, including a roadmap to achieve optimal business results.
Product Strategy
Before you can build a roadmap, you need to know where you want to go. We can help you synthesize your product strategy that charts out the right direction for your business.
Business Transformation
Primarily a service for Private Equity firms who are restructuring a portfolio company, we can lead on an interim (or permanent) basis the Product Management organization.
PM Org Building
We can design and implement Product Management processes to create a Product-centric organization accelerating your product TTM and delivering more value to your customers.
Experience
Industry Expertise
Over 10 years of experience in MarTech building products that generate billions of dollars for clients, defining best practices to enhance campaign performance, and remaining up-to-date on the latest trends and technologies in marketing.
Revenue Growth
Grew revenue of all products I managed. Three-year average highlights: 18% YoY growth on new and expansion business on mature marketing automation platform; 72% annual growth YoY on mobile channels.
New Product Launches
Introduced multiple million dollar revenue-generating products - taking from 0 to 1 - including the definition of related Go To Market and packaging strategies.
Tony Castiglioni is the founder of Red Castle Advisors who started his career in Management Consulting with Accenture before moving into Product Management. For the past 9 years as VP of Product Management, he led all aspects of Oracle's leading Marketing Automation platform (Responsys), while also launching their initial CDP and App Development platform. He is passionate about building engaging products that organizations rely on to address key business needs and drive better outcomes, while enabling its users to do more with less. Within the Marketing Automation space, he is a recognized leader, authoring articles and delivering keynote presentations.
Contact UsPM Processes + Team Leadership
Defined, implemented, and managed processess, operations, and teams for Product Management organizations, creating a Product-centric environment which resulted in highest producing Product team within Oracle Marketing Cloud.
Analyst Recognition
Products I led were recognized as a Leader in 7 of the 8 Forrester Email Vendor Waves, and in each of the last 7 Gartner Magic Quandrants for Multichannel Marketing.
Product Strategy Alignment
Tansformed positioning and GTM strategy of a key stategic product to accelerate growth and revenue, and create strategic differentiation with products having some overlapping capabilities.